Marketing

Marketing

Know your customer, strengthen your brand.

How every programme works

1. 01

   Analyse

   Find what each role really needs.

2. 02

   Design

   Built around your sector and level.

3. 03

   Deliver

   Led by practising experts.

4. 04

   Assess

   Confirm what was learned.

5. 05

   Measure

   Prove the change on the job.

Overview

Good marketing starts with understanding customers and ends with measurable results. Our Marketing programmes show teams how to turn customer insight into clear positioning, consistent messages and campaigns that deliver a return.

Participants learn marketing fundamentals together with practical digital skills, and build a simple marketing plan for their own product or business during the programme.

Why it matters for your organisation

• Clear positioning that sets you apart from competitors
• Marketing spending focused on the channels that work
• A consistent brand across every customer touchpoint
• Campaigns measured against clear targets

Key topics

Learning outcomes

By the end of the programme, participants will be able to:

• 01.Analyse their market and define target customer segments
• 02.Write a clear positioning statement and key messages
• 03.Plan basic digital and social media activity
• 04.Set marketing KPIs and track results

Who should attend

Marketing staff, business owners and entrepreneurs, and sales and communications teams.